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Facebook Marketing for Small Businesses

Heyo Blog - Facebook Marketing for Small Businesses

Pam Neely


November 24, 2014

25 Ways to Sync Email Marketing with Facebook

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Have you ever heard Jay Baer’s discussion about how email is like Madonna and Facebook is like Lady Gaga? It’s an interesting analysis of how what’s old is new again. It’s also a helpful mindset for developing a marketing strategy that leverages two of the biggest stars of digital marketing.

Here are the fundamentals of email vs. Facebook as Madonna vs. Gaga. Both do fundamentally the same thing: They help you to stay in front of your audience. Email has been doing this for decades, much like Madonna. Facebook is a relative newcomer with some different features, but is essentially the same thing – much like Lady Gaga.

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Emily Goodrich


November 20, 2014

Who’s Driving Traffic: Social Media Statistics to Close 2014

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The landscape of social media is ever changing. With new stats coming out constantly, it can be difficult to stay on top of trends. Over the past few years, we’ve witnessed a move from generalized websites to specialized mobile sites to specialized apps. Smartphones have become ubiquitous. Even this year a lot has changed, especially in terms of how social media drives traffic to outside pages and where interaction with brands happens.

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Lauren Wilson


November 19, 2014

How InkWELL Press Chose the Perfect Prize

November 19, 2014 | By | No Comments">No Comments

Struggling to come up with a great prize? The typical cash prize or iPad giveaway doesn’t cut it when you are trying to get quality email leads from your ideal audience. Sometimes it’s hard to find something creative and valuable that will entice people to enter your contest. If you’re struggling in this area, read on to learn how InkWELL Press converted at 48% due to their prize.

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Brooks Tiffany


October 30, 2014

Good Riddance to the Facebook Like Gate: 7 Better Strategies to Score High Quality Likes

October 30, 2014 | By | 22 Comments">22 Comments

The Like Gate is nearing its official end and many of you are understandably upset because it’s been an integral part of your social marketing strategy for quite some time now. Well, I’m here to tell you it’s going to be alright. The Like Gate wasn’t all it was cracked up to be.  Read on to find out why you won’t miss the Like Gate and learn seven sharp strategies you can use to gain new, high quality Likes. After putting these to use, you’ll be saying “good riddance to the like gate,” too. Read More



October 29, 2014

Today Was Facebook’s Q3 Earnings Call: 10 Things You Need To Know Right Now

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Facebook turned in another strong quarter with some surprising statistics like a 247% increase in ad prices, hints at Facebook groups spinning out into their own app, and no desire to build their own payments platform.

Keep reading for a quick summary of the most important parts of the call including my own analysis on the call and what the future of Facebook marketing looks like for businesses. Read More

Lauren Wilson


October 16, 2014

How (and Why) to Make Pinterest for Business Work for You

October 16, 2014 | By | 5 Comments">5 Comments

Pinterest is working hard to compete with its older, more widely used friends, Facebook and Twitter, and it’s doing a pretty stand up job. With new features rolling out from Pinterest for Business, there’s no reason that your business shouldn’t be “pinning.” In this article, I’ll show you how to use Pinterest for Business, and cover some best practices to make sure that you master how to use this great tool.

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Lauren Wilson


October 14, 2014

How Goorin Brothers Converted at 78% with a Custom Heyo Campaign

October 14, 2014 | By | 4 Comments">4 Comments

Do you have a specific look in mind for your contest? If you’re looking for an easy-to-create contest that you can create with a focus on its design, look no further. With Heyo’s Drag and Drop Template, you’re free to make your own changes and customize as you please.

Meet Summer Lambert, the Social Media Specialist at Goorin Brothers hat making company. Read on to learn how Summer created her own custom Heyo campaign, promoted it, and got a 78% conversion rate! Read More