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Facebook Marketing for Small Businesses

The Heyo Blog - Facebook Marketing for Small Businesses

Emily Goodrich

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July 30, 2014

Profiling Heyo’s Lead Capture Templates

As you have no doubt noticed, recently we here at Heyo added a new section of templates to the Heyo editor – the Lead Capture Templates. What do they do? Well, it’s all in the name!

Heyo’s Lead Capture Templates are here to help you promote email newsletters, special deals, and exclusive downloads to your fans. Moreover, they exist as ‘evergreen’ pages that will help you collect leads over a longer period of time than a sweepstakes or other contest. Click here to try them out for yourself!

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Emily Goodrich

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July 25, 2014

Introducing the Heyo Form Widget

You’ve asked for more flexibility in forms, and you’ve got it! We here at Heyo are pleased to introduce the Heyo Form Widget, a new way to capture more data from your fans!

This is our next step towards making the email forms on Heyo Templates more flexible, and we couldn’t be more excited! The Heyo Form Widget is easily customizable, and allows you to ask for whatever information you might want from fans. Click here to test it out!

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Nathan

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July 23, 2014

25 Things Small Businesses Need to Know From Facebook’s Q2 Earnings Call

July 23, 2014 | By | 7 Comments">7 Comments

Facebook Earnings Report for Small Business

It’s clear why less people are seeing the updates you post on Facebook. During the World Cup, your content was competing for news feed space with 3 billion engagements generated solely from the tournament.

There are now over 1.28b people and 30m brands using Facebook each quarter. With increased competition for exposure, businesses, especially small businesses with a smaller ad budget, are going to have to get creative to continue expecting exposure from the social network. Read More

Emily Goodrich

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July 22, 2014

How a Software Company Achieved 39% Conversion with Heyo

Getting more Likes on your fan page is great, but what about reaching people outside of Facebook? Heyo templates are all about email capture, and that’s exactly what Heyo customer Ryan Millner, Social Media Manager at OMG Total Protection, was looking for with his latest contest.

Read on to find out how the Heyo Sweepstakes template helped OMG Total Protection’s contest convert at 39%!

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Emily Goodrich

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July 17, 2014

How Solo Stove Captured 474 Emails with Heyo

July 17, 2014 | By | 4 Comments">4 Comments

Meet Heyo customer Jeff Jan, owner and president of solostove.com, a company that sells wood-burning camping stoves and accessories. Based in Fort Worth, Texas, Solo Stove was already working with a fan base in the tens of thousands. What Jeff wanted to do was increase email capture through a sweepstakes on the Solo Stove Facebook fan page, in order to improve their email marketing reach.

The Solo Stove giveaway ended up capturing 474 emails, and blew away Jeff’s expectations.

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Pratik Dholakiya

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July 15, 2014

Improve Brand Perception by ‘Socializing’ Your Website

Brand perception is driven by consumer experiences with and opinions of your company. A positive brand perception gives your customers a reason to choose you over your competition. Even if your business offers a great product or service, you still need to strengthen and manage your brand perception. Read More