Have you ever heard Jay Baer’s discussion about how email is like Madonna and Facebook is like Lady Gaga? It’s an interesting analysis of how what’s old is new again. It’s also a helpful mindset for developing a marketing strategy that leverages two of the biggest stars of digital marketing.
Here are the fundamentals of email vs. Facebook as Madonna vs. Gaga. Both do fundamentally the same thing: They help you to stay in front of your audience. Email has been doing this for decades, much like Madonna. Facebook is a relative newcomer with some different features, but is essentially the same thing – much like Lady Gaga.